As the number of tourists to Morocco increases, Moroccan governments, Recently, the Rural Tourism Development Network (RDTR) was. in the rural Morocco: A 15 year perspective on development it estimated the number of actual rural tourism consumers in Morocco at people and. in rural tourism in Southern Morocco. Andreas Kagermeier (Trier University, Germany) in cooperation with. Lahoucine Amzil (FLSH-Université.


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The tourism industry in Morocco has been working tirelessly to achieve their goal of luring ten million visitors to the country by the year Most of their advertising and promotion campaigns have been focused on their beaches and rural tourism in morocco popular tourist destinations.


But, with the increased interest in rural attractions and tours, the industry has changed gears and realized the value of promoting rural tourism as rural tourism in morocco way to attract more visitors and to encourage investment opportunities for expatriates, bringing all regions of their homeland to the forefront.

Although the Tourism Strategy Rural tourism in morocco emphasizes small communities-based tourism sustainably built around cultural and natural resources, this project has yet to take place throughout the country and benefit poverty-stricken regions. As subsistence agriculture is sporadically affected by rainfall shortages and periods of drought, the rural population is left to face economic challenges, especially as few families have stable jobs and sources of revenue.


While Marrakesh and other Imperial cities slowly improve their rural tourism in morocco infrastructures, villages and communities around them struggle to make a sustainable living, pushing their inhabitants to emigrate.

As the future gets dimmer in the villages, external as well as internal migration becomes the only option, putting more strain on already densely populated cities. Throughout the Arab World and with the help of the UNESCO, Islamic cities such as Rabat, Marrakesh and Fez have been transformed into living environments where the conservation of heritage sites has gone in tandem with the design of new rural tourism in morocco policies within the walls of historical cities.


Communities of the Atlas Mountains could benefit from similar models of sustainable development. Southern communities throughout the Atlas face environmental challenges such as drought and desertification, which have put pressure on the fragile social and economic fabric of the communities.

Promotion of Rural Tourism in Morocco - English Blog | By Morocco Channel

A new economic policy benefiting every fortified village ksar and house kasbah of the Atlas Mountains would energize and sustain the local economy through community-based cultural tourism.

Tourism is the second largest foreign exchange earner in Morocco, after the phosphate industry. The Moroccan government is heavily investing in tourism development. A new tourism strategy called Vision was developed after the accession of King Mohammed VI in A large government sponsored marketing campaigns to attract tourists advertised Morocco as a rural tourism in morocco and rural tourism in morocco, yet safe, place for European tourists.

Morocco's relatively high number of tourists has been aided by its location, tourist attractions, and relatively low price. Cruise ships visit the ports of Casablanca and Tangier.

Tourism in Morocco - Wikipedia

In contrast, it is much harder for under-developed, rural tourism in morocco areas to produce competitively priced services and products offering good value for money. In order to make a place in the tourism market, but without entering the niche market of elitist ecotourism, these areas began to integrate into their offers the dimensions of environmental sustainability and local specificities.

Thus, as a way of gaining a larger presence in the rural tourism in morocco market, currently concentrated in cities such as Marrakesh, marginal areas began showcasing the things they hold most dear Senil, In addition, this strategy of promoting the specificity of their products and rural tourism in morocco distinctive characteristics of their territories and societies is reinforcing the process of heritage production.

This reveals the potential contradictions between the social and economic necessity, including with respect to tourism, for improvements in basic infrastructure and services, such as access to electricity, education, and the valorization of local culture, which is associated with marginalization and the traditional living environment.

What instruments of modernity can be used in this process? Towards the integration of local heritage resources into territorial tourism projects 15From the s to the s, most projects to create tourism activities and facilities in Morocco were run rural tourism in morocco the public authorities.

Although rural tourism in morocco was a certain amount of private investment in tourism, private investors were not interested in developing projects in marginal areas, which were considered unpromising areas and as having insufficient critical mass for investment to be profitable.

During this period, the tourism industry, or more exactly investors, were interested only in getting the best return for their money.

New model for constructing territorial projects integrating the tourism variant: Said Boujrouf 16At the end of the 20th century, tourism in Morocco began evolving in ways that have led to changes not only in the nature of the offer and the promotion of new destinations, but also in the regions that are attracting tourists, rural tourism in morocco way they are organized, and the actors involved.

Territory-specific resources, such as regional products, craft products, culture, and the natural environment, have become central elements in tourism development. Increasing the role of women and developing a solidarity economy through associations, cooperatives, and collective craft workshops, etc.

In addition, new categories of intermediaries have found a place in the local territorial system between producers and buyers, and between entrepreneurs in the rural tourism in morocco of agriculture, craft products, culture, and commerce, on the one hand, and consumers in the world of tourism, on the other hand.

This restructuring of territories is having an enormous impact on traditional rural families and societies.

Tourism in Morocco

It is also affecting local power structures through the involvement in local politics of a new local elite consisting of tourist guides, manufacturers rural tourism in morocco cosmetics, vendors of local products, craftspeople, stallholders in the bazars, intermediaries, and private project developers, etc.

The valorization of territorial resources, often by associations, cooperatives, and tourism companies, is generating territorial projects focusing on new forms of rural tourism in morocco, presented as equitable, socially caring, and sustainable.

The transformation of territorial resources into heritage objects:

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